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McKenna, B., Gardner, L., & Myers, M. D.. (2010). Chaotic Worlds: An Analysis of World of Warcraft. In Americas Conference on Information Systems (Vol. Paper 174, pp. 1-7). AIS. Retrieved from http://aisel.aisnet.org/amcis2010/174

McKenna, B., Gardner, L., & Myers, M. D.. (2011). Issues in the Study of Virtual World Social Movements. In Pacific Asia Conference on Information Systems (Vol. Paper 129, pp. 1-13). AIS. Retrieved from http://aisel.aisnet.org/pacis2011/129

McKenna, B., Gardner, L., & Myers, M. D.. (2011). Social Movements in World of Warcraft. In Americas Conference on Information Systems (Vol. Paper 83, pp. 1-8). AIS. Retrieved from http://aisel.aisnet.org/amcis2011_submissions/83

McKenna, B., Gardner, L., & Myers, M. D.. (2012). The Co-Evolution of the “Social” and the “Technology”: A Netnographic Study of Social Movements in Virtual Worlds. In International Conference on Information Systems (pp. 1-12). Association for Information Systems E-library. Retrieved from http://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/20/

McKenna, B., Myers, M., & Gardner, L.. (2015). Analysing qualitative data from virtual worlds: using images and text mining. In European, Mediterranean & Middle Eastern Conference on Information Systems (pp. 1-15).