@conference {1194,
	title = {Issues in the Study of Virtual World Social Movements},
	booktitle = {Pacific Asia Conference on Information Systems},
	volume = {Paper 129},
	year = {2011},
	pages = {1-13},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/pacis2011/129},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
