@conference {1195,
	title = {Social Movements in World of Warcraft},
	booktitle = {Americas Conference on Information Systems},
	volume = {Paper 83},
	year = {2011},
	pages = {1-8},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/amcis2011_submissions/83},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
