@conference {1204,
	title = {The Co-Evolution of the {\textquotedblleft}Social{\textquotedblright} and the {\textquotedblleft}Technology{\textquotedblright}: A Netnographic Study of Social Movements in Virtual Worlds},
	booktitle = {International Conference on Information Systems},
	year = {2012},
	pages = {1-12},
	publisher = {Association for Information Systems E-library},
	organization = {Association for Information Systems E-library},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/20/},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
