@conference {EMCIS 2015,
	title = {Analysing qualitative data from virtual worlds: using images and text mining},
	booktitle = {European, Mediterranean \& Middle Eastern Conference on Information Systems},
	year = {2015},
	pages = {1-15},
	type = {Conference Proceedings},
	abstract = {There is an increasing interest within both organisational and social contexts in virtual worlds and virtual reality platforms. Virtual worlds are highly graphical systems in which avatars interact with each other, and almost every event and conversation is logged and recorded. This presents new challenges for qualitative researchers in information systems. This paper addresses the challenges of analyzing the huge amounts of qualitative data that can be obtained from virtual worlds (both images and text). It addresses how images might be used in qualitative studies in virtual worlds, and proposes a new way to analyze textual data using a qualitative software tool called Leximancer. This paper illustrates these methods using a study of a social movement in a virtual world.},
	keywords = {images leximancer qualitative text virtual worlds},
	author = {McKenna, Brad and Myers, Michael and Gardner, Lesley}
}
@conference {1204,
	title = {The Co-Evolution of the {\textquotedblleft}Social{\textquotedblright} and the {\textquotedblleft}Technology{\textquotedblright}: A Netnographic Study of Social Movements in Virtual Worlds},
	booktitle = {International Conference on Information Systems},
	year = {2012},
	pages = {1-12},
	publisher = {Association for Information Systems E-library},
	organization = {Association for Information Systems E-library},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/20/},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
@conference {1194,
	title = {Issues in the Study of Virtual World Social Movements},
	booktitle = {Pacific Asia Conference on Information Systems},
	volume = {Paper 129},
	year = {2011},
	pages = {1-13},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/pacis2011/129},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
@conference {1195,
	title = {Social Movements in World of Warcraft},
	booktitle = {Americas Conference on Information Systems},
	volume = {Paper 83},
	year = {2011},
	pages = {1-8},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/amcis2011_submissions/83},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
@conference {1184,
	title = {Chaotic Worlds: An Analysis of World of Warcraft},
	booktitle = {Americas Conference on Information Systems},
	volume = {Paper 174},
	year = {2010},
	pages = {1-7},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/amcis2010/174},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
