Publications
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Filters: Author is McKenna, Brad and First Letter Of Title is C [Clear All Filters]
. (2012). The Co-Evolution of the “Social” and the “Technology”: A Netnographic Study of Social Movements in Virtual Worlds. In International Conference on Information Systems (pp. 1-12). Association for Information Systems E-library. Retrieved from http://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/20/
. (2010). Chaotic Worlds: An Analysis of World of Warcraft. In Americas Conference on Information Systems (Vol. Paper 174, pp. 1-7). AIS. Retrieved from http://aisel.aisnet.org/amcis2010/174