Emerging Technologies in the Service Sector: An Early Exploration of Item-Level RFID on the Fashion Sales Floor

Submitted by Super Admin on Wed, 2009-07-15 17:38

Publication Type:

IFIP Paper

Authors:

Claudia Loebbecke; Huyskens, Claudio; Gogan, Janis

Source:

Information Technology in the Service Economy: Challenges and Possibilities for the 21st Century, p.189 - 198 (2008)

URL:

http://dx.doi.org/10.1007/978-0-387-09768-8_13

Abstract:

This paper describes the early weeks of a live pilot of item-level RFID by METRO Group’s German department store, Kaufhof. The RFID-Enabled Sales Floor utilizes UHF Gen2 RFID tags on fashion items, combined with RFID-enabled dressing rooms, intelligent
displays, and smart mirrors. The pilot represents a pioneering attempt to conduct end-to-end UHF item-level tracking of items
through the point-of-sale. Based on an exploratory case study, we reflect on the implications of ubiquitous item-level RFID
technology and offer suggestions for further research on the socio-technical implications of this important product and process
innovation.