Brad McKenna

McKenna, B., Gardner, L., & Myers, M. D. (2010). Chaotic Worlds: An Analysis of World of Warcraft. Americas Conference on Information Systems, Paper 174, 1-7. http://aisel.aisnet.org/amcis2010/174

McKenna, B., Gardner, L., & Myers, M. D. (2011). Issues in the Study of Virtual World Social Movements. Pacific Asia Conference on Information Systems, Paper 129, 1-13. http://aisel.aisnet.org/pacis2011/129

McKenna, B., Gardner, L., & Myers, M. D. (2011). Social Movements in World of Warcraft. Americas Conference on Information Systems, Paper 83, 1-8. http://aisel.aisnet.org/amcis2011_submissions/83

McKenna, B., Gardner, L., & Myers, M. D. (2012). The Co-Evolution of the “Social” and the “Technology”: A Netnographic Study of Social Movements in Virtual Worlds. International Conference on Information Systems, 1-12. http://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/20/

McKenna, B., Myers, M., & Gardner, L. (2015). Analysing qualitative data from virtual worlds: using images and text mining. European, Mediterranean & Middle Eastern Conference on Information Systems, 1-15.