@inproceedings{1204,
  author = {Brad McKenna and Lesley Gardner and Michael Myers},
  title = {The Co-Evolution of the {\textquotedblleft}Social{\textquotedblright} and the {\textquotedblleft}Technology{\textquotedblright}: A Netnographic Study of Social Movements in Virtual Worlds},
  year = {2012},
  booktitle = {International Conference on Information Systems},
  journal = {International Conference on Information Systems},
  pages = {1-12},
  publisher = {Association for Information Systems E-library},
  url = {http://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/20/},
  language = {eng},
  key = {1204},
}