@inproceedings{1440,
  author = {Brad McKenna and Lesley Gardner and Michael Myers},
  title = {Chaotic Worlds: An Analysis of World of Warcraft},
  year = {2010},
  booktitle = {Americas Conference on Information Systems},
  journal = {Americas Conference on Information Systems},
  volume = {Paper 174},
  pages = {1-7},
  publisher = {AIS},
  url = {http://aisel.aisnet.org/amcis2010/174},
  language = {eng},
  key = {1184},
}