Ordinary Innovation of Mobile Services

The anabolic growth of dot.com—with third-generation network license auctions as the grand finale—implied a series of large investments in mobile technology. Without new products and services utilizing this infrastructure (m-services), however, these investments may never be recouped, and today there is no sure sign of demand for these new nomadic applications in the market. This paper shows how actors in the m-services value network coordinate their efforts to bring such applications to the marketplace. It shows their risk averse and locally optimizing strategies, which theoretically are very different from the current fascination in Information Systems with disruptive innovation. This paper illustrates the need for a theory of ordinary innovation in nomadic and ubiquitous computing.