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Dwivedi, Y. K., Mustafee, N., Williams, M. D., & Lal, B.. (2010). Developing a Broadband Adoption Model in the UK Context. (J. Pries-Heje, Venable, J., Bunker, D., Russo, N. L., & DeGross, J. I., Eds.)Human Benefit through the Diffusion of Information Systems Design Science Research. Springer.