@article{1462,
  author = {Michael Myers and David Sundaram},
  title = {Digital Natives: Rise of the Social Networking Generation},
  year = {2012},
  booktitle = {University of Auckland Business Review},
  journal = {University of Auckland Business Review},
  volume = {15},
  number = {1},
  pages = {28-37},
  url = {http://www.uabr.auckland.ac.nz/},
  language = {eng},
  key = {1206},
}