@article {IFIP AICT03180192, title = {Developing a Broadband Adoption Model in the UK Context}, volume = {318}, year = {2010}, pages = {192{\textendash}208}, publisher = {Springer}, isbn = {978-3-642-12112-8}, author = {Yogesh K. Dwivedi and Navonil Mustafee and Michael D. Williams and Banita Lal}, editor = {Jan Pries-Heje and Venable, John and Deborah Bunker and Nancy L. Russo and Janice I. DeGross} }