@article {1080,
	title = {Cultural Challenges in Information Systems Innovation: The Need for Differentiation Studies},
	volume = {389},
	year = {2012},
	pages = {177-192},
	publisher = {Springer Berlin Heidelberg},
	keywords = {comprehension, culture, differentiation, innovation, methods},
	isbn = {978-3-642-35141-9},
	doi = {10.1007/978-3-642-35142-6_12},
	url = {http://dx.doi.org/10.1007/978-3-642-35142-6_12},
	author = {Lawrence, Carl and Oivo, Markku},
	editor = {Bhattacherjee, Anol and Brian Fitzgerald}
}
