@article {840,
	title = {Fashion waves in information systems research and practice},
	journal = {MIS Quarterly},
	volume = {33},
	number = {4},
	year = {2009},
	pages = {647-662},
	abstract = {Building on neo-institutional theory and theories of innovation and diffusion, recent work in the field of management has suggested that management research and practice is characterized by fashions. A management fashion is a relatively transitory belief that a certain management technique leads rational management progress. Using bibliographic research, we apply Abrahamson{\textquoteright}s management fashion theory to information systems research and practice. Our findings reveal that information systems research and practice, like management research and practice, is indeed characterized by fashions. These {\textquotedblleft}IS fashion waves{\textquotedblright} are relatively transitory and represent a burst of interest in particular topics by IS researchers and practitioners. However, while our findings show that IS research closely parallels practice, we suggest that a more proactive engagement of IS academics is needed in the IS fashion setting process.},
	author = {Baskerville, Richard L and Michael D. Myers}
}
