@article {1079, title = {Social Networks and Communication Media for Generating Creative Ideas}, volume = {389}, year = {2012}, pages = {160-176}, publisher = {Springer Berlin Heidelberg}, keywords = {communication media mix, generating creative ideas, Simmelian advice tie, Simmelian friendship tie}, isbn = {978-3-642-35141-9}, doi = {10.1007/978-3-642-35142-6_11}, url = {http://dx.doi.org/10.1007/978-3-642-35142-6_11}, author = {Wu, Yi and Chang, Klarissa}, editor = {Bhattacherjee, Anol and Brian Fitzgerald} }