@article {IFIP AICT03180052, title = {The Role of Social Networks in Early Adoption of Mobile Devices}, volume = {318}, year = {2010}, pages = {52{\textendash}70}, publisher = {Springer}, isbn = {978-3-642-12112-8}, author = {Heidi Tscherning and Lars Mathiassen}, editor = {Jan Pries-Heje and Venable, John and Deborah Bunker and Nancy L. Russo and Janice I. DeGross} }