@article {IFIP AICT03180028,
	title = {The Design and Engineering of Mobile Data Services: Developing an Ontology Based on Business Model Thinking},
	volume = {318},
	year = {2010},
	pages = {28{\textendash}51},
	publisher = {Springer},
	isbn = {978-3-642-12112-8},
	author = {Mutaz M. Al-Debei and Guy Fitzgerald},
	editor = {Jan Pries-Heje and Venable, John and Deborah Bunker and Nancy L. Russo and Janice I. DeGross}
}
