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McKenna B, Gardner L, Myers MD. The Co-Evolution of the “Social” and the “Technology”: A Netnographic Study of Social Movements in Virtual Worlds. In: International Conference on Information Systems. Association for Information Systems E-library; Submitted. p. 1-12.
McKenna B, Gardner L, Myers MD. Social Movements in World of Warcraft. In: Americas Conference on Information Systems. Vol Paper 83. AIS; Submitted. p. 1-8.
McKenna B, Gardner L, Myers MD. Issues in the Study of Virtual World Social Movements. In: Pacific Asia Conference on Information Systems. Vol Paper 129. AIS; Submitted. p. 1-13.
McKenna B, Gardner L, Myers MD. Chaotic Worlds: An Analysis of World of Warcraft. In: Americas Conference on Information Systems. Vol Paper 174. AIS; Submitted. p. 1-7.
McKenna B, Myers M, Gardner L. Analysing qualitative data from virtual worlds: using images and text mining. In: European, Mediterranean & Middle Eastern Conference on Information Systems.; Submitted. p. 1-15. Abstract