@conference {EMCIS 2015,
	title = {Analysing qualitative data from virtual worlds: using images and text mining},
	booktitle = {European, Mediterranean \& Middle Eastern Conference on Information Systems},
	year = {2015},
	pages = {1-15},
	type = {Conference Proceedings},
	abstract = {There is an increasing interest within both organisational and social contexts in virtual worlds and virtual reality platforms. Virtual worlds are highly graphical systems in which avatars interact with each other, and almost every event and conversation is logged and recorded. This presents new challenges for qualitative researchers in information systems. This paper addresses the challenges of analyzing the huge amounts of qualitative data that can be obtained from virtual worlds (both images and text). It addresses how images might be used in qualitative studies in virtual worlds, and proposes a new way to analyze textual data using a qualitative software tool called Leximancer. This paper illustrates these methods using a study of a social movement in a virtual world.},
	keywords = {images leximancer qualitative text virtual worlds},
	author = {McKenna, Brad and Myers, Michael and Gardner, Lesley}
}
@inbook {1219,
	title = {Major Issues in the Successful Implementation of Information Systems in Developing Countries},
	booktitle = {Grand Successes and Failures in IT},
	series = {IFIP Advances in Information and Communications Technology},
	volume = {402},
	year = {2013},
	note = {IFIP WG 8.6 International Working Conference, Bangalore, India, June 27-29, 2013.},
	pages = {151-163},
	publisher = {Springer},
	organization = {Springer},
	type = {Book Section},
	address = {New York},
	isbn = {978-3-642-38861-3},
	author = {Vaidya, Ranjan and Michael D. Myers and Gardner, Lesley},
	editor = {Yogesh K. Dwivedi and Henriksen, Helle Zinner and Wastell, David and De{\textquoteright}, Rahul}
}
@conference {1204,
	title = {The Co-Evolution of the {\textquotedblleft}Social{\textquotedblright} and the {\textquotedblleft}Technology{\textquotedblright}: A Netnographic Study of Social Movements in Virtual Worlds},
	booktitle = {International Conference on Information Systems},
	year = {2012},
	pages = {1-12},
	publisher = {Association for Information Systems E-library},
	organization = {Association for Information Systems E-library},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/icis2012/proceedings/ResearchInProgress/20/},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
@inbook {1201,
	title = {The design {\textendash} reality gap: The impact of stakeholder strategies on IS implementation in developing countries},
	booktitle = {Governance and Sustainability in Information Systems. Managing the Transfer and Diffusion of IT},
	series = {IFIP Advances in Information and Communications Technology},
	volume = {366},
	year = {2011},
	note = {IFIP WG 8.6 International Working Conference, Hamburg, Germany, September 22-24, 2011.},
	pages = {119-134},
	publisher = {Springer},
	organization = {Springer},
	type = {Book Section},
	address = {New York},
	author = {Vaidya, Ranjan and Michael D. Myers and Gardner, Lesley},
	editor = {N{\"u}ttgens, Markus and Gadatsch, Andreas and Karlheinz Kautz and Schirmer, Ingrid and Blinn, Nadine}
}
@conference {1191,
	title = {Information Technology Multisourcing at Fonterra: A Case Study of The World{\textquoteright}s Largest Exporter of Dairy Ingredients},
	booktitle = {European Conference on Information Systems},
	volume = {Paper 44},
	year = {2011},
	pages = {1-14},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	abstract = {Organizations have used numerous sourcing strategies to lower IT costs and improve IT service levels. However, a number of these sourcing strategies have failed to deliver on their expected outcomes. Multisourcing has been advanced as a form of sourcing which addresses the deficiencies of other failed strategies. Through our case study of Fonterra, the world.s largest exporter of dairy ingredients, we seek to explore whether multisourcing is a viable IT sourcing strategy. From the Fonterra case, we found that the benefits of multisourcing IT infrastructure stemmed from an ability to lower IT costs, improve IT service levels and enable access to specialist vendors and emerging technologies. The costs and risks of IT multisourcing were centered on the ongoing management of vendors and the underlying importance of a service management layer in organizations.},
	keywords = {Fonterra, Multisourcing, Outsourcing Strategies},
	url = {http://aisel.aisnet.org/ecis2011/44},
	author = {Barboza, Mark and Myers, Michael David and Gardner, Lesley}
}
@conference {1194,
	title = {Issues in the Study of Virtual World Social Movements},
	booktitle = {Pacific Asia Conference on Information Systems},
	volume = {Paper 129},
	year = {2011},
	pages = {1-13},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/pacis2011/129},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
@conference {1195,
	title = {Social Movements in World of Warcraft},
	booktitle = {Americas Conference on Information Systems},
	volume = {Paper 83},
	year = {2011},
	pages = {1-8},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/amcis2011_submissions/83},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
@conference {1202,
	title = {Tracing {\textquoteleft}Reality{\textquoteright} in the Design {\textendash} Reality Gap: A Stakeholder Practice Based Model for IS Implementation in Developing Countries},
	booktitle = {11th International Conference on Social Implications of Computers in Developing Countries},
	year = {2011},
	pages = {181-194},
	publisher = {International Federation of Information Processing},
	organization = {International Federation of Information Processing},
	type = {Conference Proceedings},
	url = {http://www.ifipwg94.org/},
	author = {Vaidya, Ranjan and Michael D. Myers and Gardner, Lesley}
}
@conference {1184,
	title = {Chaotic Worlds: An Analysis of World of Warcraft},
	booktitle = {Americas Conference on Information Systems},
	volume = {Paper 174},
	year = {2010},
	pages = {1-7},
	publisher = {AIS},
	organization = {AIS},
	type = {Conference Proceedings},
	url = {http://aisel.aisnet.org/amcis2010/174},
	author = {McKenna, Brad and Gardner, Lesley and Michael D. Myers}
}
